Ownership effects in consumers’ brand extension evaluations
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Frontiers of Business Research in China
سال: 2007
ISSN: 1673-7326,1673-7431
DOI: 10.1007/s11782-007-0012-1